16 Freelance Content Writing Tools You Need To Use in 2023

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Are you a contract content material author who usually experiences author’s block? Or do you battle with researching golden nuggets on your content material and balancing Search engine optimisation with readability? The excellent news is, we’ll uncover 16 content material writing instruments that will help you with these challenges and unlock your true potential as a freelance author.

Companies with blogs generate 55% extra web site visitors, so you’ve the facility to drive extra leads and gross sales on your purchasers. Nonetheless, staying artistic, adapting to new writing developments, and sticking to schedules will set you again from turning into a top-notch freelancer.

On this article, we’ll stroll you thru important on-line instruments for writing, researching, modifying, and Search engine optimisation optimization. They won’t solely spark your creativeness but in addition aid you ship high quality content material. Think about creating articles and weblog posts that depart your viewers spellbound and hungry for extra.

By the tip of this learn, you’ll stroll away with a toolkit of content material writing instruments to spice up your effectivity, productiveness, and total writing high quality. Get able to take your freelance content material writing profession to new heights as you empower your purchasers to succeed in their objectives.

Let’s dive in.

16 Content material Writing Instruments To Enhance Content material High quality

Freelance writing instruments may also help you improve productiveness, streamline your writing course of, and produce fascinating content material. Listed here are the 16 most trusted instruments particularly designed for freelancers such as you. Let’s uncover what every device is all about, the way it can increase your writing efforts, and most significantly, how one can begin utilizing it immediately.

1. Grammarly

Grammarly is a web-based editor that ensures your writing is free from grammatical errors and spelling errors. With its real-time error detection and correction capabilities, Grammarly helps you produce polished and error-free content material. Writers can even obtain the Grammarly browser extension to hurry up the modifying course of.

Listed here are some methods Grammarly helps writers: 

  • Checks for readability and readability 
  • Checks for plagiarism
  • Enhances vocabulary
  • Checks for tone formality, your area alignment, and search intent

Let’s say you’re writing a weblog publish about medical alert methods focused towards the aged and their households. Grammarly can make sure the tone of your content material aligns completely along with your target market. Simply set the writing objectives to match your tone as pleasant, empathetic, instructional, and informative to deal with their issues.

Whereas Grammarly is a life-savor for writers such as you, don’t utterly depend on it so you may nonetheless work on bettering your vocabulary or sentence construction. Make use of writing self evaluation instruments to guage your written communication expertise once in a while and increase your skilled development.


To make use of Grammarly, you may join a free account on their web site for primary options like spelling and grammar checks. You may as well subscribe to the premium model beginning at $10.83/month. This model can examine wordy sentences, passive voice misuse, and plagiarism.

2. Copyscape

Copyscape is a plagiarism detection device that ensures your content material is unique and never copied from different sources.

Right here’s the way it works: 

  • Copyscape scans your content material and compares it to an unlimited database of net pages.
  • It identifies any situations of duplicate or plagiarized content material.
  • It gives a report highlighting any content material which may be just like current on-line content material.
  • It displays the online for copies of your content material and sends you alerts if it finds any unauthorized copies.

Suppose you’re a freelance author engaged on an eBook about wholesome consuming. Earlier than publishing your work, you should use Copyscape to examine if any elements of your content material match current unique content material on-line. This manner, you may guarantee your content material is exclusive and genuine. You’ll shield your self from potential plagiarism points.


It provides a free model and a premium model with extra options and checks, beginning at $4.95/month for as much as 10 pages. You’ll be able to go to their web site and enter your content material to examine for plagiarism.

3. Hemingway Editor

The Hemingway Editor is an modifying device that improves the readability and readability of your content material. It identifies complicated sentences, extreme use of adverbs, passive voice, and different writing errors so you may craft extra concise and interesting articles.

Listed here are a few of Hemingway Editor’s finest options: 

  • Readability scoring
  • Readability evaluation
  • Sentence construction ideas

Think about writing an e mail publication selling a brand new product. Hemingway Editor would spotlight any convoluted sentences or situations the place passive voice is used excessively. Armed with this info, you may rewrite these sentences and make them extra simple and compelling on your readers.


It’s a free on-line device with none sign-up or set up required. You may as well get a desktop utility for a one-time buy payment of $19.99 with the characteristic to avoid wasting and export recordsdata.

4. ChatGPT

ChatGPT, powered by OpenAI, is an AI-powered writing assistant that may improve your productiveness, creativity, and writing high quality. Freelance writers can interact in a dialog with ChatGPT, requesting prompts or brainstorming ideas for his or her writing initiatives.

Right here’s how ChatGPT may also help you create improved writing items: 

  • Checks for grammatical errors and magnificence enhancements
  • Assists with researching related info and insights
  • Assists with thought era to beat author’s block
  • Gives suggestions and ideas for bettering sentence construction and readability.

ChatGPT may also help you generate knowledgeable content material on technical subjects or extremely customer-centric subjects like photo voltaic panels, good home equipment, cloud computing, and so on. Let’s say you’re writing a weblog publish on information integration instruments. You’ll be able to enter the next related prompts to get desired assist: 

  • “What are the important thing options and benefits of Airbyte, Fivetran, and Estuary?”
  • “How do Airbyte, Fivetran, and Estuary evaluate by way of information integration capabilities?”
  • “Please add professionals and cons of every device in desk kind.”
  • “Please give real-life firms’ examples utilizing Airbyte, Fivetran, or Estuary for information integration?”
  • “What components must you take into account when selecting between Airbyte, Fivetran, and Estuary?”

The ChatGPT responses guarantee your content material is well-structured, complete, and tailor-made to your target market. The result will appear to be this optimized content material: Airbyte, Fivetran, and Estuary. Nonetheless, AI instruments include limitations like the dearth of creativity and human feelings. Listed here are a number of the professionals and cons of AI writing instruments it’s best to learn about earlier than you get began.

benefits drawbacks of ai tools


It’s a free on-line AI device that solely requires a sign-up to entry. Nonetheless, there’s a premium model that prices $20/month. The paid model provides a sooner response time and precedence entry to new options even throughout occasions of excessive demand. Study extra about the way to generate income with ChatGPT.

5. Frase

Frase is a complicated content material advertising device that mixes synthetic intelligence and pure language processing to assist analysis, optimize, and create content material. This content material creation device provides a set of highly effective instruments that assist content material creators generate high-quality, Search engine optimisation-friendly content material effectively.

Let’s take into account a number of of the providers it provides: 

  • Key subject extraction
  • Doc evaluation and summarization
  • Supply identification and suggestion
  • Alignment with person intent and viewers expectations
  • Content material transient era with really helpful headings and subheadings


To get began, join on their web site and select a plan that fits your wants. You’ll be able to leverage the 5-day trial for $1 earlier than subscribing to a paid plan beginning at $44.95/month.

6. Google Docs

Google Docs is a flexible cloud-based writing platform that provides seamless collaboration and a distraction-free writing surroundings. Its real-time modifying and commenting options make it preferrred for collaborating with purchasers and colleagues. All work is mechanically saved into your Google Drive, saving you the effort of guide saving and gadget storage points.

The formatting options in Google Docs make the content material “publish-ready” for editors, saving them beneficial time. Make use of the options like styling choices, headers, picture meta-tagging, and paragraph formatting to maintain your content material well-organized and constant.

Let’s say you might be co-writing a whitepaper with a colleague. With Google Docs, you may each work on the doc concurrently, making edits and leaving feedback which might be immediately seen to one another. This collaborative surroundings streamlines the writing course of and ensures efficient communication all through the challenge.


It’s a free web-based utility the place it can save you your work offline or within the cloud through Google Drive. 

7. Phrase Counter

The WordCounter is a writing device that will help you calculate numerous elements of your textual content like: phrase rely, character rely, sentence rely, paragraph rely, and common sentence size. Skilled freelancers use it to fulfill particular phrase rely necessities for an eBook, article, weblog publish or e mail kind, and so on.

Utilizing Phrase Counter, writers can assess if their sentences are too lengthy or their phrase alternative is simply too complicated. They’ll make crucial changes for higher comprehension. It’s particularly helpful for: 

  • Phrase rely evaluation
  • Studying time evaluation
  • Talking time evaluation
  • Sentence rely evaluation
  • Character rely evaluation
  • Key phrase density evaluation
  • Paragraph rely evaluation
  • readability rating & comprehension ranges’ evaluation


Phrase Counter is a free on-line device. To entry, simply paste your content material on their web site and get related insights.

8. Evernote

evernote meetings

Evernote is an organizational device that helps freelance writers seize and handle their concepts, analysis, and notes in a central location. With Evernote, you may create notebooks devoted to particular subjects and save related articles, pictures, and notes throughout your analysis course of.

Listed here are a number of the finest options of Evernote: 

  • Net clipping
  • Be aware group
  • Multi-device sync
  • Collaboration and sharing

Think about you’re a contract author engaged on a weblog publish about “finest eating places in California”. You employ Evernote’s net clipping characteristic to avoid wasting the related articles. Additional, you spotlight key information factors and jot down your ideas on potential subheadings. You additionally add images of eye-catching meals menus and inside settings to Evernote for visible inspiration.

With Evernote’s multi-device sync, you entry your eating places’ analysis out of your laptop or smartphone. This helps streamline your writing course of for a top quality meals and journey weblog publish.


It provides a free model with primary options, in addition to a premium subscription beginning at $10.83/month. Larger content material groups can swap to premium options for increased storage choices and different writing advantages. Writers can join an account on the Evernote web site or obtain the Evernote app to start out capturing and organizing their writing-related content material.

9. AnswerThePublic

AnswerThePublic is a visible key phrase analysis device that gives insights into person search queries and content material concepts. It helps you perceive the questions persons are asking about your goal key phrases.

It helps freelance writers with: 

  • Content material ideation
  • Visible information presentation
  • Lengthy-tail key phrase ideas

Suppose you might be writing a weblog publish about self evaluation instruments. AnswerThePublic can reveal common questions like “Why are self evaluation instruments vital?” or “Are self evaluation instruments dependable?” Reply these questions inside your content material. This manner you may cater to the wants of your target market and enhance your content material’s relevance and visibility.

ask the public interface


AnswerThePublic provides a restricted variety of free searches per day on their web site. Nonetheless, you may entry the premium plans with limitless searches ranging from $49/month.

10. Google Traits

advantages of google trends

Google Traits is a key phrase analysis device for understanding the reputation and search quantity of particular key phrases over time. It helps writers and advertising groups establish present subjects and plan their content material accordingly.

High options of Google Traits are: 

  • Development evaluation
  • Geographic insights
  • Associated-queries insights

Let’s say you’re a know-how author and need to write an article in regards to the newest smartphone releases. Google Traits would present you the search quantity and curiosity over time for various smartphone fashions, permitting you to give attention to essentially the most present and common ones. 

Leveraging this info allows you to create well timed and interesting content material that resonates along with your readers.


It’s utterly free to make use of and doesn’t require any sign-up. Merely go to the Google Traits web site and enter key phrases to start out analyzing search developments and associated insights.

11. CoShedule’s Headline Analyzer

CoSchedule’s Headline Analyzer is an Search engine optimisation device that evaluates your headline high quality and gives ideas to make it extra attention-grabbing and interesting.

It analyzes components corresponding to: 

  • Headline scoring
  • Key phrase evaluation
  • Emotional evaluation
  • Phrase steadiness evaluation
  • Headline size evaluation
  • Headline construction analysis

Suppose you’re writing a weblog publish on the advantages of abroad hiring. Leveraging the device could advocate you add energy phrases, regulate phrase steadiness, or improve emotional enchantment.

It might flip a boring headline like “benefits of abroad hiring” into persuasive headlines like “10 Methods Abroad Hiring Drives Enterprise Success” or “Unleashing International Expertise: How Abroad Hiring Boosts Your Enterprise Success”. You get to create headlines that resonate along with your readers and improve click-through charges.


It’s a free on-line device for headline evaluation. Merely go to the web site, enter your headline, and obtain instantaneous suggestions.

12. Google Key phrase Planner

Google Key phrase Planner is an Search engine optimisation device that identifies related key phrases and analyzes search quantity and competitors. It optimizes your content material to align with common search queries.

Utilizing Google Key phrase Planner may also help: 

  • Assess competitors ranges for key phrases
  • Combine related key phrases into content material
  • Determine related key phrases and search phrases
  • Perceive key phrase efficiency for advertisers
  • Generate new concepts by way of prompt key phrases
  • Receive insights on common month-to-month search quantity

Suppose you might be writing an article on “video games for bettering vocabulary”. Google Key phrase Planner would offer you key phrase ideas corresponding to “board video games to enhance vocabulary” and “on-line phrase video games for bettering vocabulary,” permitting you to include these key phrases strategically all through your overview.

google keyword planner interface


It’s free to make use of however requires a Google Adverts account to entry all options. To entry it, join a Google Adverts account and navigate to the Key phrase Planner device, then begin exploring key phrase concepts and information on your content material.

13. SEMrush

SEMrush is a complete Search engine optimisation device that provides beneficial insights into key phrase developments, search quantity, and the methods your rivals use. 

It analyzes your rivals’ top-performing articles on the subject, understands the key phrases they’re concentrating on, and gathers concepts to create extra complete and aggressive content material.

Okayey options of SEMrush embody: 

  • Backlink evaluation
  • Key phrase evaluation
  • Key phrase analysis
  • Competitor evaluation
  • Content material optimization
  • Content material hole evaluation

For instance, when writing for a pet insurance coverage weblog, utilizing SEMrush can present invaluable insights to optimize your content material. Let’s say you’re specializing in the key phrase “pet insurance coverage advantages.” Coming into this key phrase into SEMrush provides you all associated LSI (Latent Semantic Indexing) key phrases, together with their search quantity, visitors potential, and issue scores.

The web writing device suggests key phrases like “finest pet insurance coverage protection,” “inexpensive pet insurance coverage,” and “significance of pet insurance coverage,” to offer you insights into what customers are looking for so you may tailor your content material accordingly.

Armed with this info, you may create complete and focused articles that deal with the particular wants of your readers. This maximizes your weblog’s visibility and gives beneficial details about pet insurance coverage advantages.

semrush keyword interface


It’s a paid device with subscription plans beginning at $129.95/month. Nonetheless, it provides a 14-day free trial as properly. Join on their web site to entry the platform.

14. Ahrefs

Ahrefs is an all-in-one Search engine optimisation device to conduct in-depth key phrase analysis, backlink evaluation, and competitor analysis. Extremely-paid freelancers use Search engine optimisation instruments like Ahrefs to rank their purchasers’ web sites for increased on-line visitors and gross sales.

Let’s take a look on the Ahrefs’ options to higher perceive the way it works: 

  • Ahrefs’ Content material Explorer helps you discover common and extremely shared content material in your area of interest.
  • Permits for in depth key phrase analysis together with search quantity, key phrase issue, key phrase concepts, and SERP evaluation.
  • Supplies detailed backlink information so you may analyze your web site’s backlink profile and monitor your rivals’ backlinks.
  • The positioning auditing characteristic checks your web site for Search engine optimisation points, corresponding to damaged hyperlinks, duplicate content material, and crawlability issues.

Suppose you might be writing an article on the most recent style developments. You should use Ahrefs to find related key phrases corresponding to “spring style developments 2023” or “summer time wardrobe necessities,” so you may optimize your content material and appeal to focused visitors to your style weblog.


It provides free entry solely to Ahrefs Webmaster Instruments for web site auditing. Nonetheless, subscription plans begin at $99/month for extra superior instruments. You’ll be able to join an account on their web site and select a plan that fits your wants.

15. Yoast Search engine optimisation

Yoast Search engine optimisation is a widely-used WordPress plugin that optimizes your content material for search engines like google and yahoo. It provides beneficial insights on key phrase evaluation, readability degree, and metadata, serving to you improve your content material’s Search engine optimisation (search engine marketing) efficiency. It assists with: 

  • Content material evaluation
  • Search engine optimisation suggestions
  • XML sitemap era
  • Social media optimization


It provides a free model with primary Search engine optimisation options in addition to a premium plugin with superior performance beginning at $99/yr. To get began, set up the plugin from the WordPress Plugin Listing and configure the settings. Use it to optimize your web site’s content material.

16. Google Analytics

Google Analytics is a widely-used net analytics device to trace web site efficiency and acquire insights into your viewers. It helps you perceive person conduct, measure your content material for effectiveness, and make data-driven selections.

Google Analytics tracks and measures numerous elements of web site efficiency: 

  • Reveals the place guests are coming from, corresponding to natural search, paid adverts, or referrals.
  • Reveal the age, gender, and site of web site guests, serving to perceive the target market.
  • Spotlight components like web page load occasions and web site pace, essential for guaranteeing a clean person expertise.
  • Gives real-time monitoring, alerts, and integration with different instruments, enhancing the general web site monitoring capabilities.
  • Reveals how guests navigate by way of the web site, which pages they go to, and the way lengthy they keep, offering insights into content material efficiency.


It’s a free device with primary options for small companies. To set it up, create a Google Analytics account, add the monitoring code to your web site, and configure the specified settings. Entry the information and insights by way of the Google Analytics dashboard.

What Instruments Are Proper for You

Are you skeptical about discovering the correct content material writing instruments on your freelancing enterprise wants? We advocate you go for those that align along with your necessities and workflow. Contemplate components corresponding to performance, ease of use, and integration skills.

Take into consideration worth for cash and ask your self: Are the instruments well worth the funding? Assess their advantages and weigh them towards the fee. Discover the probabilities, and experiment with totally different choices. You’ll discover the instruments that resonate along with your model and amplify your expertise.

Make the most of these instruments to deliver better web site visitors, generate extra leads, and increase gross sales on your purchasers. You’ll be able to optimize your content material for search engines like google and yahoo, craft participating and error-free writing, and unlock contemporary concepts. With the correct instruments by your aspect, your freelance content material will get extra artistic and helpful on your viewers.

Wish to maintain up to date about rising freelancing developments and techniques? Head over to Millo.co now. We offer you free entry to a treasure trove of articles, podcast episodes, guides, programs, and rather more. All are geared toward taking your freelancing to the following degree.

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