LinkedIn Premium – LinkedIn consultancy

Ought to I pay for LinkedIn Premium?

Till doing this April 2021 experiment, I’d by no means paid a penny for my LinkedIn account.

I managed to achieve 33K followers on my free LinkedIn account however I needed to check Enterprise Premium to see whether or not it was well worth the cash (£399.90+VAT=£479.88 per yr within the UK).

How a lot does LinkedIn Premium price?

The next costs (unique of 20% VAT) are right within the UK as of 4 November 2023:

Package deal Month Yr
Profession £34.99 £179.88
Enterprise Premium £59.00 £399.90
Gross sales Navigator Core £79.99 £839.88
Recruiter Lite £159.98 £1319.88

View newest costs

When embarking on this experiment, I used to be informed that I ought to skip LinkedIn Enterprise Premium and go straight to Gross sales Navigator. That felt like shopping for a sports activities automotive earlier than I’d handed my driving take a look at, so I’ve caught with my plan of testing the cheaper, less complicated Enterprise Premium.

LinkedIn Premium settings.

When you could have LinkedIn Premium, you’ll be able to entry a particular panel of data and settings by way of the Entry My Premium choice within the Me menu.

This reveals latest profile viewers, LinkedIn Studying programs and a few helpful hyperlinks within the right-hand panel.

LinkedIn My Premium

A lot of the following sections relate to the content material of the right-hand panel proven above.

90-day profile views.

Your profile view rely over the previous 90 days is the most necessary metric to measure on LinkedIn, because it reveals how many individuals are discovering your profile by way of direct search, by way of your content material or by way of phrase of mouth.

One of many key promoting factors of paying for LinkedIn is the power to see the main points of all of the individuals who’ve checked out your profile over the previous 90 days.

LinkedIn Premium profile views

On free accounts, you’ll be able to see solely the 5 most up-to-date folks who’ve seen your account.

Free accounts used to point out a graph of how these view counts modified over the previous 90 days. That is now accessible solely to Premium members.

As I watch for folks to get in contact with me, I virtually by no means take a look at who’s seen my profile and so this enhanced information set isn’t of any use to me.

Nonetheless, as many individuals use this data to do outreach to those that have checked out their profiles, I perceive why that is seen by some as being a useful characteristic.

As I say within the opening sentence of this part, the profile view rely is necessary and you must regulate this – however you are able to do that with a free LinkedIn account.

Deeper search.

Free LinkedIn accounts are restricted within the variety of searches that may be executed every month. I’ve by no means reached this restrict, which I consider is 300 searches per 30 days.

Premium accounts don’t have any such restrict. If you wish to lookup lots of people (I don’t) then it is a helpful characteristic.


Enterprise Premium provides you 15 InMails per 30 days. They’re like regular direct messages however you’ll be able to ship them to anybody on LinkedIn as an alternative of solely to your connections.

LinkedIn’s assist says:

Sending InMails
“InMail helps you to contact folks past your rapid community straight on LinkedIn. Sending an InMail requires 1 credit score, however you’ll get the credit score again for those who obtain a response to your message.”

I despatched solely a handful of InMails and all however one acquired a response.

On the finish of the month, the remaining allocation of 14 InMails appeared to roll over and add to the next month’s allocation, giving me 29 InMails.

Earlier than attempting Premium, after I’ve acquired InMails after which gone on to attach with the individual, I’ve been unable to answer by way of voice be aware except I delete the message thread.

However when sending InMails throughout this Premium trial after which connecting, the voice be aware limitation hasn’t occurred. That’s good!

LinkedIn Studying.

Enterprise Premium members get limitless entry to LinkedIn Studying, that are coaching programs on a spread of topics.

I’ve checked out a number of of those programs previously, as many have been made free quickly, particularly through the center of 2020 (peak pandemic).

Virtually all of the programs I’ve seen have been fairly fundamental and boring. To be honest, the newest one I went by way of was on the video-editing software program Camtasia and it was wonderful (see course).

The consumer interface appears like this:

LinkedIn Learning course on Camtasia

Away message.

Some of the helpful options for busy accounts is to have an autoresponder in your direct messages.

They’re an effective way so as to add some persona to your LinkedIn presence even for those who’re not truly away. Listed here are some examples I’ve used previously:

LinkedIn away messages

Away messages could be set for a most of three months. You’ll be able to renew the date of expiry everytime you need so it’s simple to have your account in everlasting autoresponder mode if that’s what fits you.

The Set away message choice is accessible by way of the … (ellipsis) menu within the top-left nook of the Messaging display.

LinkedIn away message

My away message all through the month was this:

My April experiment is to check whether or not LinkedIn Premium is price paying for. I’m not away – the pandemic has made certain of that – so for those who’ve written one thing fascinating, I’ll reply.I’m updating my course in the mean time – shout in order for you extra data!

Annoyingly, your personal away message seems as a preview snippet in the principle Messages display, which stops you peeking at what the opposite individual’s despatched except you click on into the thread.

Open Profile.

When modifying your profile, you’ll be able to select whether or not to have an Open Profile, that means that anybody can message you without spending a dime.

Once I checked the setting, I discovered it was on by default.

I feel this is a wonderful characteristic as is among the primary causes I’ve determined to stay with Enterprise Premium. (My colleague Marjolein Hoekstra tells me that it’s additionally accessible on the cheaper Profession account, too.)

LinkedIn Premium profile editing options

Notice additionally that the Premium Profile Badge choice is on by default. That is what shows the gold badge in your profile. You’ll be able to flip this off, although I don’t see why anybody would do this.

Perceived authority of gold badge.

This one’s arduous to quantify. I’ve been in a few conditions the place my understanding of the platform has been known as into query as a result of I’ve at all times been a free account holder. I imply feedback like this:

  • “You don’t take LinkedIn significantly except you could have a Premium account.”
  • “How can our supposed LinkedIn skilled not even be a paid consumer?”

Neither of those stand as much as a lot scrutiny however that’s not essentially related. If some folks understand that you might want to have a gold badge to be “critical about LinkedIn” and also you don’t have that badge, you may lose out on enterprise you’ll in any other case have received.

I do not know how many individuals have chosen to not work with me on this foundation. I may argue that in the event that they didn’t belief me sufficient to miss this then maybe they weren’t a perfect shopper for me. However possibly they might have been a fantastic match if solely they’d gone forward.

We could be coping with small margins within the decision-making course of right here, and I wouldn’t wish to flip these potential prospects away unnecessarily.

Natural visibility.

Being on any paid LinkedIn package deal may have no impact on the visibility of your content material.

In the event you’re paying for a gold badge within the hope that it’ll assist your posts and articles attain a wider viewers, you’re losing your cash.

As per the opening of this piece, I managed to achieve 33K followers with out paying LinkedIn a penny, because of having an honest profile and a transparent engagement technique for posting, commenting and direct messaging.

(In the event you’re missing route together with your LinkedIn presence, I’ve session, coaching and profile writing providers that may provide help to.)

Different advantages.

On high of every little thing coated above, LinkedIn Premium affords options reminiscent of enterprise insights, job insights, interview prep and a resume builder.

I’d wish to have examined them for completeness however these weren’t areas I had any curiosity in and, frankly, I ran out of time.

My stats initially.

I recorded this video to point out what the LinkedIn Enterprise Premium registration course of appears like. I additionally used it to log my beginning stats – however you’ll be able to learn these individually within the textual content beneath the video:

Start line on 1 April 2021

  • SSI: 76
  • Connections: 8126
  • Followers: 33,552
  • Weekly search appearances: 1349
  • #LinkedInLearnerLounge followers: 1508
  • Profile views: 5168

My stats on the finish.

Ending level on 30 April 2021

  • SSI: 78 (+2)
  • Connections: 8260 (+134)
  • Followers: 34,218 (+666)
  • Weekly search appearances: 1618 (+269)
  • #LinkedInLearnerLounge followers: 1583 (+75)
  • Profile views: 5274 (+106)

What others say about LinkedIn Premium.

See the feedback on my submit from day 23/31 of my month of movies experiment, as there are many fascinating contributions on the worth of LinkedIn Premium – thanks specifically for feedback by Jeff Younger and Rees Pepperell.

Try this April 2021 ballot by private model strategist Michelle Griffin:

LinkedIn Premium poll by Michelle Griffin

And at last, don’t miss profession coach Sarah Burgess’s wonderful doc submit about LinkedIn Premium.

Let’s wrap up.

So, do you want LinkedIn Premium?

Trustworthy reply: typically, I don’t suppose it’s price paying for LinkedIn – SO LONG AS you could have an inbound advertising and marketing (folks come to you) method and a few endurance.

In the event you’re snug with doing outbound advertising and marketing (you attain out to folks), then Premium could be very helpful.

In the event you take steering from the precise folks (hey 👋🏻), you might most likely save your self lots of of kilos by staying on the free account.

For an influence consumer like me who advantages from a few the paid options and who needs the perceived authority that comes with having a gold badge, I’ve determined to stay with LinkedIn Enterprise Premium for the following yr.

It’s not low-cost, and initially of Could 2021 it price me £479.88 to be on the Enterprise Premium package deal for the yr.

PayPal payment for LinkedIn Premium

In truth, there are prone to be higher methods to make use of your cash and create extra influence on LinkedIn.

In the event you’re nonetheless fairly early in your LinkedIn journey, I extremely suggest you take a look at my LinkedIn starter information.

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John Espirian.

John Espirian and Espresso+

I am the relentlessly useful®️ LinkedIn nerd and writer of Content material DNA. I educate enterprise homeowners the right way to be observed, remembered and most well-liked.

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